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  • October 19, 2021

Ways of Using Your Smart Business Card

You can spend hours designing and printing the perfect business card. It's important to get that step right, but it's all for nothing until you deliver those business cards to the right people in the right way. 

Business cards sitting in their box at home or office aren't going to work for you and yet you don't want to have them randomly spread around your neighborhood like confetti. So come up with some strategies to get them to useful contacts.

Always keep business cards with you. Keep some in your wallet and even a special card case – it looks professional and keeps them neat in your pocket.

Keep an extra box of cards in your car's glove box in case you give more than you expect in a day. The idea is that to be able to deliver as much as possible without ever getting run out would be useful. You can find pure gold business cards from Pure Metal Cards.

Remember that the idea is to exchange business cards instead of just giving your own. You are building a two-way network. So when you meet someone you think would be a good contact, ask for their card first and give yours in return. 

Treat their card respectfully – read it briefly and keep it carefully in your wallet or card case. If you think you know other people who might be interested in that person's business, ask for additional cards so you can refer them.

Find potential networking partners for your business. Ideally, you want a business that complements your own with the same group of customers but doesn't have direct competition. So if you were a sports nutritionist, for example, good potential partners might be a health food store, a gym, a physiotherapist, etc.

 Ask them if they'll keep some of your business cards in exchange for giving them to potential contacts. Give them a stack of cards and perhaps a cardholder so that the cards are readily available in their reception area.


George Brooks

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