- July 11, 2023
How to Build a Chatbot for Your Business
To build a successful chat bot, you'll need to outline the functions and business objectives of your bot. Once you've established your objectives, you can begin training your bot with comprehensive FAQs, which will ensure that it delivers relevant answers to your customers. To personalize your chatbot, consider creating a unique avatar for it. It can look and sound like your company, or a representative of your business. If you're not sure what your bot will look like, here are some suggestions to help you.
NBC Politics Bot
The NBC Politics Bot chatbot is a new Facebook Messenger conversational agent that allows users to converse with the agent using Facebook Messenger. This chatbot prioritizes news results and video content based on the preferences of the user. As the disease progresses, many people with dementia retain conversational abilities. However, they may feel embarrassed or frustrated when they try to talk. NBC hopes to use this chat bot to make content more relevant to its audience.
In NBC's first attempt to launch its new chatbot, the network took to Messenger to make it more accessible. The bot allows users to follow breaking news and view breaking stories by subscribing to their Facebook News feed. Users can even subscribe to NBC's Breaking News chatbot and get updates directly in Messenger. The news organization hopes the chatbot will encourage people to engage in more political discourse on Facebook Messenger.
Maybe* and Ovarian Cancer Canada chatbot
Ovarian cancer is one of the most devastating female cancers, and the five-year survival rate is less than forty-five percent. Despite its low rate, the disease is a growing killer, and with the onset of treatment, the cancer quickly escalates. In order to increase their donation rate and raise awareness, Ovarian Cancer Canada turned to social listening software, or "social bots," like Maybe*, to refine their messaging. Using language that is more empowering for people living with ovarian cancer, they also used social listening to better understand what they want from organizations.
The Ovarian Cancer Canada chatbot was designed to raise funds and build an opted-in audience of new supporters. The chatbot was designed in partnership with the Maybe* platform, which informs highly targeted Facebook ads. Despite the fact that cancer is a private topic, men are also a valuable group for Ovarian Cancer Canada. Their messaging appealed to men, who are often willing to share their personal information with women.
Ovarian Cancer Canada
In the UK, Ovarian Cancer Canada and social listening company Maybe* developed a non-profit chatbot to raise funds for the cause. Typically, charities raise money through face-to-face sign-ups or bulk email lists that are difficult to track and have no credibility. This chatbot is one of the first of its kind and helped the charity raise $10 million in a year. Not only did the chatbot boost donation rates by 250 percent, but it also helped the organization secure a $10 million grant to study the effects of social media and the potential of chatbots in charity fundraising. The chatbot also created a quiz to learn about the emotional state of the subscribers and craft messaging that boosted conversion rates.
In the initial development phase, the chatbot was developed to answer 500 questions and re-position the charity's content to meet the needs of patients and survivors. After a couple of years, the team extended the chatbot's scope from 500 to 2,257 questions. The results showed that users tolerated the chatbot's limited functionality and found the avatar and interface appealing. The research was conducted in Bergen, Norway, and published in the journal of Patient Education and Counseling.
Ovarian Cancer Canada is a registered charity in Canada that provides research, advocacy, and support for women suffering from this disease. In F2018, the charity received 1,417 letters from Canadians asking for government investment in research for the disease. MP John Oliver also read a petition that had been signed by 12,703 Canadians. The organization's webinars were also attended by 264 people. These webinars were open to the public and provided opportunity for audience members to ask questions.
Ovarian Cancer Canada is the first non-profit chatbot to use the technology for fundraising purposes. Through quizzes, useful content, and other activities, the chatbot successfully raised funds for research and treatment for this disease. These activities helped the organization build a stronger reputation in the Canadian market and gain more followers. So, it's no surprise that Ovarian Cancer Canada was the first charity to use a chatbot to raise money.
The chatbot's accuracy is evaluated by using a scenario. In a preclinical study, researchers tested the chatbot's accuracy when it hears the patient's family history. These tests were conducted by real medical staff and were later verified by an institutional review board. In addition, the chatbot was approved by the Canadian Institute for Medical Research. The researchers have also published a preclinical study in which the chatbot listened to actual medical staff and assessed whether it accurately captured the patient's family history.
