Social Media Optimization & Online Brand Development
Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies no longer think of social sites (i.e. Twitter, Facebook, Myspace, LinkedIn) as "websites for kids". They are valuable Internet marketing and networking resources for business.
On the other hand, there are major issues involved with diving into SMM without the proper knowledge and strategies. These can "make" or "break" your success in social media marketing:
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1. GETTING STARTED
Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used.
The site owner may delete it – OR – it will get outdated and look unprofessional. Plus, there is no way that you can "work" them all unless you have a team to help you.
You will still want to be discerning and make a plan of action. You need this to properly brand your business through social media marketing. You also need this plan of action in order to position your company correctly from the beginning. This concept holds true in Internet marketing in general.
2. PROPER SETUP
You need to learn how to set up and position your company with the best social networks and websites. Some initial positioning details to consider:
(a) determining which are the "best social sites" for your niche and interests
(b) choosing the right user name for your individual profile links
(c) choosing the most attractive profile information and media to share